A village-led mountain destination offering genuine Alpine experiences year-round.
About the Client
Set in the heart of the Aravis mountain range, Le Grand Bornand is an authentic Alpine village renowned for its strong local identity, preserved traditions, and high-quality mountain environment. The destination offers a balanced year-round programme, from skiing and biathlon events in winter to hiking, cycling, gastronomy, and cultural experiences in summer. With its human-scale infrastructure, traditional architecture, and strong agricultural heritage, Le Grand Bornand appeals to travellers and groups seeking a more genuine, village-based Alpine experience.
World of Destinations represents Le Grand Bornand in the Nordic markets, positioning the destination towards travel agencies and MICE planners looking for authentic mountain settings with character and simplicity. Through targeted visibility, filmed destination content, and direct B2B connections, we help Le Grand Bornand connect with Nordic buyers seeking meaningful, experience-driven Alpine destinations — fostering long-term relationships between local stakeholders and international partners.
Key Highlights
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